GPS Settings

What is the GPS Setting Feature? 

The GPS setting feature restricts promotion participation based on the participant’s actual location.
By limiting participation to within a designated radius around specific locations, it can be used for various types of offline-based promotions—from verifying on-site store visits, encouraging event/festival attendance, to running region-based marketing activities targeting real visitors. This GPS setting feature can be effectively applied for the following operational purposes:

1. Preventing fraudulent participation: Accurate latitude/longitude verification blocks overseas access, participation from other regions, and proxy entries, ensuring that the intended participation conditions are reliably maintained.
    
2. Building an O4O (Online-for-Offline) strategy: GPS-based visit authentication allows you not only to attract foot traffic but also to naturally connect offline experiences to online event participation, expanding customer engagement collected from offline touchpoints into online activities.
    
3. Optimized for multi-branch brands: Up to 10 GPS coordinates can be registered, allowing multiple locations nationwide to be managed under a single promotion flow without separate setups. This ensures consistent customer experiences for brands operating many locations.
    
4. Flexible radius settings for different venue types: From small indoor store spaces to large-scale festivals and event venues, you can adjust the participation radius based on the registered coordinates to build flexible promotions tailored to your operational purpose. 

How to Utilize the GPS Setting Feature

The GPS setting feature can be applied in various real-world scenarios, and is particularly effective for the following types of promotions:

1. Offline store-visit promotions
   When you want to offer participation only to customers who visit a physical store, such as a limited-time popup, you can register the store location as a GPS coordinate so only customers within the set radius can enter. This helps strengthen visit motivation and increase store traffic.
    
2. Event/Festival on-site participation promotions
   By setting a radius around the event site (festivals, concerts, roadshows, etc.), only on-site visitors can participate in the event. This increases engagement while preventing fraudulent participation in advance.
    
3. Region-based promotional campaigns
   Using up to 10 GPS coordinates, you can designate key spots within a city and run localized promotions exclusively for visitors in those areas.

Guide to Using the GPS Setting Feature

If you need to allow promotion entry only within a designated radius based on participant location, go to Promotion Management > Environment Settings > GPS and switch the GPS feature ON.

Select the Apply button on the GPS setting screen to open the Add Location popup. 

In the Add Location popup, enter the latitude/longitude of the location you want to add, then select the Apply button.
Please refer to the guide below on how to obtain coordinates using Google Maps. 

1. Open Google Maps. 
2. Right-click on the place or area for which you want to obtain coordinates. 
3. When the popup appears, select the decimal-formatted latitude/longitude value displayed at the top to copy the coordinates.
4. Paste the copied latitude/longitude into the coordinate input field in the Add Location popup.

Use the radius setting to choose the participation radius based on the entered coordinates (latitude/longitude).

Select the Add button in the Add Location popup to register the specified coordinates. 

Registered GPS coordinates can be viewed at the bottom of the GPS setting screen.     

• You can register up to 10 GPS coordinates per promotion.